Do you enjoy asking an AI assistant a Sitecore question and getting back a confident answer about an API that was retired three versions ago? Or a PowerShell script that would happily rewrite every item under /sitecore/content with no dry run, no backup and no second thought? If so, this post isn’t for you. If …
Your SEO team just rolled out schema markup across the site through Google Tag Manager, the Rich Results Test is showing green checkmarks, and everyone is happy… until someone asks ChatGPT who wrote your latest article and it has no idea. The markup is there, so what happened? The answer is that most AI crawlers …
The Sitecore platform developers will work on in 2027 is very different from the one most of us learned. In roughly eighteen months, XM Cloud was renamed, JSS was replaced, Next.js moved to a new major version, the XP support model changed, and AI agents gained write access to the content tree. Each of these …
If you spend any time in Sitecore community circles — Slack, Stack Exchange, LinkedIn, or the hallway track at Sitecore Symposium — you’ll eventually run into the same piece of advice: find a mentor. It’s good advice. But it’s also advice that a lot of people nod along to and then never act on, usually …
Architecture trends don’t move in straight lines, and few enterprise platforms make that as visible as Sitecore. Over roughly 24 years, Sitecore has swung from a single tightly-coupled on-prem application, through a decade-long, acquisition-fueled push to become a fully composable, MACH-aligned DXP, and now — with SitecoreAI — back toward a single, unified, single-license platform. …
If you’re running Sitecore Experience Manager (XM) on-premise and want a modern, framework-agnostic frontend, this is your stack: publish to Sitecore Experience Edge for XM, then pull content into a React + Vite SPA via GraphQL. No SitecoreAI (formerly XM Cloud) required. A note on naming: Sitecore retired the XM Cloud brand at Symposium 2025. …
Event-driven messaging is having a moment. But shiny doesn’t always mean right for your project. What Is RabbitMQ? RabbitMQ is an open-source message broker — middleware that sits between services and routes messages between them. Originally built on the Advanced Message Queuing Protocol (AMQP), it has since grown to support STOMP, MQTT, and WebSockets through …
A reality check for practitioners, marketers, and decision-makers navigating the AI hype cycle First, Let’s Set the Record Straight There is a lot of excitement — and a fair amount of confusion — swirling around SitecoreAI. Some teams are arriving at planning meetings expecting a magic AI brain to run their entire digital experience. Others …
In the world of SitecoreAI, the quality of your output is directly tied to the precision of your input. Moving beyond simple chat interactions and toward structured prompting is the key to building reliable, enterprise-grade AI integrations. For developers, this isn’t just about “talking” to a model; it is about engineering a deterministic pipeline where …
Success or failure with your Sitecore site largely depends not so much on the underlying Sitecore platform but if you can successfully extend it to meet your business requirements in a performant and bug free manner. This is where design patterns play a critical role in ensuring strong performance, quality, and a sustainable code base. …